Gone are the days of relying exclusively on networking events and personal contacts to get clients. Virtual or digital marketing has become an important thing in the industry.
Contact: Don’t forget to let web visitors know how they can reach you by email, phone, or at your office. You want to offer as many ways as possible for your customers to get in touch. Learn how to get clients for law firm here.
Create A Blog And Keep It Up To Date
Blogs are another great online marketing avenue for law firms. Writing a blog is a time investment, but the more content you can provide to visitors, the more likely they are to recognize your expertise in the field and hire you. If you don’t have the time or resources to maintain your blog, you can hire a professional content writer. There are many websites where legal freelancers offer their services at a reasonable price.
Ensure your blog language is easy to understand and provides organic search visibility. Use a mix of legal vocabulary and simple terms that lend legitimacy and make it easier for readers to understand. Include only one topic per blog post to increase your chances of ranking first on the search engine results page. Also, format your writing so it flows, breaking it into easily digestible parts. Content may include services, relevant legal news, updates on laws and policies, and learnings from recent cases or conferences.
Join An Online Forum
Networking is the key to growing a business. Online discussion boards offer lawyers digital marketing opportunities while also helping to achieve this crucial goal. There are several online forums for different areas of law. Create a profile and interact with other lawyers, potential clients, or other types of professionals on forums that match your area of practice. This is especially important if you are a solo practitioner, as referrals and personal contacts are the best forms of online marketing for law firms.
Social Media Use
Making a social media presence is free and simple way to promote your company. As of this writing, platforms like LinkedIn and Facebook are the most common social platforms lawyers turn to. According to a study, 84% of lawyers use LinkedIn, and many consider LinkedIn an effective social media platform for attracting new clients. While it’s not the universal platform, its paid features offer specific targeting based on industry and job title, making it a great tool for lead generation. Lawyers in a variety of practice areas have a fantastic opportunity to connect with prospective clients on LinkedIn by sharing interesting and helpful content, such as a recent blog article.
Use Strong CTAS
Visitors to your website and social media pages need a call to action (CTA) implementation. Give your site visitors the opportunity to contact you as soon as they arrive. Better yet, please let them contact you on every site page. This can be done with a different colored tab in your main navigation. This makes it easy for potential customers to contact, provide their contact details and give information about the service they need. It also offers you the possibility to expand your contact list.
Develop Your Company’s Online Presence And Increase Your Customer Base
While traditional advertising is still valuable, more and more people in the legal profession are relying on some form of digital marketing. With the tips above from comrade digital marketing agency, strong branding, and time well invested, your law firm will stand out from your competitors. Use these six marketing tips to create a solid legal marketing strategy for your business and connect with potential clients.